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This definition is designedly for consumers of Rotary files as well as sales/support staff/ and installation team training.

Rotary Files have been around for many years. Originally designed by Gerard Metal in California, Aurora Shelving or Richards bought the products when the patent ran up and moved them to Aurora Illinois. Rotary Files can either reduce the space required for folders/evidence/readiness bags/police record/ lockers/fireproof cabinets, or anything you can think of! Or it can allow for up to three times the storage without taking more space than the traditional filing cabinets you may be using now. It is viable for heavy loads or light loads.

Space efficiency and productivity are key to organizations today. If the use of Rotary Files reduces the space needed to store material the space saved can be used for revenue producing employees or inventory. If it allows up to three times the storage it can mean less new construction or the ability to stay where you are without using off site storage or needing to move and expand the building space you require.

Law firms can shrink the size of the file room and law library also reducing expensive rent and allowing another billable attorney or support staff to generate revenue.

The BYU Library in Provo Utah uses 400 to 500 Rotary Files carriages in the BYU library. One of the largest Rotary Files installations anywhere saved the university significant building cost as they building was designed and constructed.

Rotary is just what it sounds like. It provides Rotary storage. In fact, for the money it probably provides the highest density storage available. Which is why it is so popular. With skyrocketing cost of space it is important to reduce sprawl. For a retail store it allows them to keep maximum inventory on hand, while keeping it in a small space to maximize the retail space available to sell merchandise. In a hospital it allows everything form linens to cat lab storage to prosthetics to be stored in the minimum space allowing for more patient rooms and service areas such as x ray machines.

Who dominates the Rotary File Market?

In approaching a Direct Line customer, it pays to understand Direct Line's methods of promoting their product.  First, they will claim that a foot pedal is a problem for customers, that it is unsafe and their cabinet is superior because it lacks that device.  Second, they will claim that their product is heavier and therefore made better than Times-2.  Third, they'll say that their cabinet costs a little more because of all this. 

1) The foot pedal is a great feature. It allows the unit to lock into place. The directline file will allow easy movement past the closed position making it easy to pinch, and i mean pinch, a users fingers or hand! Of course it it less costly to produce a unit without the foot pedal. Look under a unit or take them a diagram. There is allot of equipment to operate the foot pedal. The fact is, customers like the foot pedal. Look at the sales numbers. The Directline file has been out for? 20 years? If the market preferred no foot pedal Times Two Speed Files would drop it and drop their costs. The market is willing to pay a little extra for this feature! 

2) The Direct Line unit is heavier and that's the truth.  What they don't say is that thinner and lighter metals are indicators of engineering superiority, better for floor loading and FAR MORE COS TLY TO MANUFACTURE.  Heavier metals are easier to bend and require far less sophisticated machinery to form.  Lighter metals require state of the art equipment and more manufacturing operations to create the end product.  This all results in greater manufacturing cost, not less.  Furthermore, the beneficiary is the customer. 

3)  Regarding the cost, this is more smoke and mirrors selling.   Their product costs more because they don't manufacture it themselves.  They're just an extra middle man.  One too many if you ask me.

Their approach takes advantage of two assumptions most people make.  First, heavier is better and second, you always get what you pay for.  It takes real understanding of these very real perceptions to undo the damage that may already be done if they are in first. Remember, most sales people will be remiss in going over these details. tell them our strengths. If no one talks about their features and advantages, you are working only on who is low price.

In approaching a Direct Line customer, it pays to understand Direct Line's methods of promoting their product.  First, they will claim that a foot pedal is a problem for customers, that it is unsafe and their cabinet is superior because it lacks that device.  Second, they will claim that their product is heavier and therefore made better than Times-2.  Third, they'll say that their cabinet costs a little more because of all this. 

1) The foot pedal is a great feature. It allows the unit to lock into place. The directline file will allow easy movement past the closed postion making it easy to pinch, and i mean pinch, a users fingers or hand! Of course it it less costly to produce a unit without the foot pedal. Look under a unit or take them a diagram. There is allot of equiment to operate the foot pedal. The fact is, customers like the foot pedal. Look at the sales numbers. The Directline file has been out for? 20 years? If the market prefered no foot pedal Times Two Speed Files would drop it and drop their costs. The market is willing to pay a little extra for this feature! 

2) The Direct Line unit is heavier and that's the truth.  What they don't say is that thinner and lighter metals are indicators of engineering superiority, better for floor loading and FAR MORE COS TLY TO MANUFACTURE.  Heavier metals are easier to bend and require far less sophisticated machinery to form.  Lighter metals require state of the art equipment and more manufacturing operations to create the end product.  This all results in greater manufacturing cost, not less.  Furthermore, the beneficiary is the customer. 

3)  Regarding the cost, this is more smoke and mirrors selling.   Their product costs more because they don't manufacture it themselves.  They're just an extra middle man.  One too many if you ask me.

Their approach takes advantage of two assumptions most people make.  First, heavier is better and second, you always get what you pay for.  It takes real understanding of these very real perceptions to undo the damage that may already be done if they are in first. Remember, most sales people will be remiss in going over these details. tell them our strenghts. If no one talks about thier features and advatanges, you are working only on who is low price.